Traditionally plated entrees and appetizers are served in the dining room, while the 'dark menu' offers more casual, theater-friendly food for customers ordering from their seats. On the food side, Movie & Dinner offers two separate and somewhat overlapping menus. 'We emphasize the food, but even if you want to see just a movie and not order the food, we think it's the best exhibition in the country,' Jacobson continues, referencing the seating configuration - there are 'no bad seats,' he adds - and the high-quality audio-visual technology in each auditorium. Movie & Dinner is the first venue of its kind for the company, and one the Jacobsons plan to replicate in other cities.

The father-son duo own and operate CineGenesis, a Kansas City, Missouri, based cinema consulting firm. We characterize ourselves as a restaurant first, with auditoriums,' says co-owner Spencer Jacobson, who opened Movie & Dinner with his father, Larry Jacobson, after being approached by Northern Quest about adding a theater to its resort amenities.

'You hear a lot in the industry of expanded concessions, and we're realizing how important the food element is. The new restaurant-cinema hybrid serves food not only in its attached dining room and bar, but also straight to cinema-goers' cushy auditorium recliners.

Movie & Dinner, the newly opened eight-screen theater at Northern Quest Resort & Casino in Airway Heights, eliminates some of the stressful decision making that can arise when planning a classic dinner-and-a-movie date night: To eat before or after? Where? What if the restaurant is really busy - will we make our showtime? At the Inland Northwest's newest cinema complex, hungry filmgoers don't have to rely solely on popcorn, soda or sugary concessions to sate their appetites through a two-and-a-half-hour blockbuster.

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